ruen

Franchise

Логотип

Coffee shops with profitability from 20%

Open your coffee shop with us and become part of a successful network

Submit application

Brand History

5 years ago, we opened Balance Coffee with one simple idea—to create a space where modern, progressive, and active people could gather, exchange ideas, and inspire each other. I wanted to surround myself with people who share the same values as me.

Today, our coffee shops are visited by over 6,000 such amazing people every day. We dream of uniting these people across Russia and beyond.

Join us if you share our values and want to create something truly special together!

Kurban Murtazaliev CEO of Balance Coffee

Meeting place in smart routine format
Spaces for people with shared values, where every person matters
Building a community of progressive, active people

Balance Coffee — everyday-premium coffee shops

20
coffee shops
6
cities
5
years on the market
447 638 000
revenue in 2024

Partnership Program Terms

Lump-sum fee

1.5M RUB

  • Team training
  • Joint location selection and lease agreement signing
  • Unique coffee shop design project (included in the lump-sum fee)
  • Sourcing local suppliers
  • Developing an effective pricing strategy
  • Creating a marketing strategy for the coffee shop
  • Access to software and knowledge base

Royalty

7%

  • Regularly updated content
  • Ready-made promotional materials and mechanics
  • Effective support for any marketing activities

Contract

5 years

  • Commercial concession agreement with automatic renewal option

In numbers

Financial Performance

from 10M RUB

Investment

from 20%

Profitability

from 18 months

Payback period

Get a Detailed Financial Model

Balance Coffee Shop Formats

To go
To go
Investments
11 million
EBITDA
25%
Payback
from 20 months
Casual
Casual
Investments
18 million
EBITDA
20%
Payback
from 25 months
Flagship
Flagship
Investments
23 million
EBITDA
20%
Payback
from 18 months

Steps

Coffee Shop Opening Stages

  1. Coffee shop application Submit your request, and we’ll contact you

  2. Meeting and interview Get acquainted and discuss partnership details

  3. Signing a Commercial Concession Agreement The contract is valid for five years with mandatory registration in Rosreestr and renewal option

  4. Location selection and approval Together, we find a location, assess its financial potential, and create a projected economic model

  5. Architectural plan development Our architects will prepare a unique design for your specific location

  6. Construction, furniture, and equipment ordering We provide trusted contractors and suppliers

  7. Team training Training at Balance Coffee Academy

  8. From barista to manager Opening your new Balance Coffee shop

Expertise

Specialty Coffee Enthusiasts

We are coffee masters with over 5 years of experience
We are coffee masters with over 5 years of experience
We use only specialty-grade beans and rare lots, roasted exclusively for us by leading producers
We use only specialty-grade beans and rare lots, roasted exclusively for us by leading producers
We partner directly with top equipment manufacturers: La Marzocco, Mahlkönig, Marco, and others
We partner directly with top equipment manufacturers: La Marzocco, Mahlkönig, Marco, and others

Interiors

In-House Design Studio with experts from leading design bureaus

Unique design is a key part of the Balance Coffee concept. All coffee shops share a common design code while each maintains its own distinctive features
Each project combines premium quality, coziness and practicality. These are the fundamental criteria for designing our spaces
We create places people want to return to. It's important that our interiors are not just aesthetically pleasing and trendy, but also comfortable for our guests

Menu

R&D Lab: Developing unique products for the entire network

Our product development considers core demand, current trends, unit economics, and preferences of target customer groups
Our product development considers core demand, current trends, unit economics, and preferences of target customer groups
Signature drinks that customers return for
Signature drinks that customers return for
Our signature desserts: from classics to trends
Our signature desserts: from classics to trends
Comfort food with a modern twist: breakfasts, lunches, snacks
Comfort food with a modern twist: breakfasts, lunches, snacks

Contacts

Get in Touch with Us

For calls
+7 (978) 673-00-25
For emails
franchise@balancecoffee.ru